Have you ever considered what your customers have in common? Do they share interests? Are they of similar ages? Maybe you noticed that most of them have pets or like the same music. With Facebook’s built-in Lookalike Audiences tool, you can reach people who share commonalities with your audience: such as location, hobbies, and what kinds of posts they follow.
Why you should use this targeting tool
Let’s say, as a business owner of a boutique store, many of your customers are women between the ages of 40-50 who also happen to like swing dancing. By using Lookalike Audience to create an ad that reaches people who share these things in common, they would more likely convert into customers!
The great thing about Lookalike Audience is that you can use it to reach new people outside your customer list and fan base. Also, it helps you save costs on ad spending since you aren’t wasting your efforts on people who are unlikely to buy from you. In fact, InsideFacebook.com reported that a travel site boasts 70 percent lower costs per action using Lookalike Audiences while an online shopping site saw 94 percent lower costs per checkout.
Ways to build your Lookalike Audience
There are many different ways to create your Lookalike Audience. Here’s the list of where you can build them from:
- Fans from your Facebook page: You can reach people who are similar to those who have liked your page.
- Custom Audiences: You can create Lookalike Audiences based on your Custom Audiences. These are audiences that were created (by importing information to Facebook) from your customer contact list, website traffic, or mobile app.
How to get started
You can create a Lookalike Audience in the Ads Manager.
To create a Lookalike audience in Ads Manager: (1) go to your Audiences, (2) click Create Audiences and select Create a Lookalike Audience, (3) choose your source, (4) choose the country where you’d like to find a similar set of people, (5) choose your desired audience size with the slider, and (6) click Create Audience.
Nik Digital can help create your targeted ad
If you’d like your brand to be able to stand out from the competition and would like to find out more about Facebook Advertising, we can help. Get in touch and book your FREE consultation with Nik Digital today!