We start with conducting a comprehensive ad account audit which can help us identify areas for improvement and develop a strategy that aligns with your objectives.
Most of the Facebook ad campaigns we create follow our unique CBO structure. This allows us to run multiple ads and test different variables, so we can find out what works best, optimise the results and improve future campaigns.
We use your knowledge of your ideal customer, along with Facebook audience insights tool and conduct competitor analysis to perform extensive audience research. Through this research we can split test different audiences against each other to discover which ones deliver the best results based on your campaign goal.
Where possible, we use your available data to create custom audiences and lookalike audiences that can be targeted to generate more sales, raise awareness and increase website traffic. We also create the framework within your ad account for newly engaged audiences to automatically be added to retargeting lists.
We set up all the necessary Pixel tracking within your Facebook ad account and install it on your website, ensuring it tracks events correctly.
By targeting the area in which your business operates, and where most of your customers come from, we will establish the best locations to advertise to. This will include predicted audience size and the products and services you offer.
We use campaign data and engagement reports to assess how well each placement is performing and make sure we reduce the ad cost and increase Click-Through Rate.
We use your best creatives such as videos, images, slideshow videos, audiograms and use our copywriting experience to create a range of high-converting ads.
We monitor the performance of each ad, kill the ones that are underperforming and create new ads to test against the best performing ones. We like to continually test new audiences and ad creatives as we know these are often areas that can make a big difference to your Return On Ad Spend (ROAS).
We constantly analyse and report the performance of the campaigns to evaluate the ROI and outline how we can meet the KPIs and lower the CPA even further. We also make recommendations and improvements along the way to guarantee profitable results.
Once the campaigns are live and running, we continually monitor and optimise them, making improvements on the performance. This helps to lower the campaign CPA (Cost-Per-Acquisition), increase ROAS and generate more revenue.
We make any necessary strategic adjustments, including new campaign and sales funnel creation to ensure your Facebook advertising campaigns are delivering the best results possible.