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Have you ever considered what your customers have in common? Do they share interests? Are they of similar ages? Maybe you noticed that most of them have pets or like the same music. With Facebook’s built-in Lookalike Audiences tool, you can reach people who share commonalities with your audience: such as location, hobbies, and what

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Achieving a high Return on Ad Spend (ROAS) is a key objective for many e-commerce businesses advertising on Facebook. Sustaining a positive ROAS, especially with a large media spend is not an easy thing to accomplish, but it is possible with the right approach. In this article, I am going to reveal 3 Proven Strategies

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What makes you click on an ad that appears on your Facebook newsfeed? Is it a catchy headline, a great image or an engaging copy? Facebook users usually engage with an ad only if it has something that relates to their problems, interests or hobbies. If you’re an eCommerce business, this is your main competition

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Key Facebook Objectives

When you run Facebook ads, the first thing you always do is to choose your objective, based on a certain goal you want to achieve. Luckily, there are a lot of them. However, each one serves a different purpose and sometimes it can get confusing when it comes to using the right one. In this

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It’s fair to say that investing in Social Media has never been a more important part of the link between E-commerce brands and their customers. Social Media Marketing is now a necessity when it comes to promoting your products and services. You, as a brand, need to know how to truly engage with your audience.

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Are you struggling to get the best results out of your Shopify Store? If you are, then you probably know that generating sales can be a very difficult thing. Don’t get discouraged. Luckily, there is an effective way to help your business get more customers and give you higher returns for much less cost than

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