It’s fair to say that investing in Social Media has never been a more important part of the link between E-commerce brands and their customers. Social Media Marketing is now a necessity when it comes to promoting your products and services.
You, as a brand, need to know how to truly engage with your audience. The goal of engagement must always be to develop a relationship and connect in a meaningful and authentic way. It’s critical to know that the content you post is helpful to the audience, identifies and solves their needs and pain points.
In this article, I am going to reveal 7 Social Media Tips that will help your brand improve social media performance and engage with your audience in a way you have never done before.
So, let’s dive in.
Tip #1: Define Your Social Media Goals
First of all, you, as a business, need to know why you have a social media presence. Setting social media goals is a fundamental step toward proving the value of your social media effort. Goals, such as drive website traffic or generate more leads, or acquire new customers, help you plan a field for improvement and success for your business. They allow you to see how effective and efficient your efforts are. By defining clear social media goals, you will be able to point to the specific steps and actions you will be taking to meet your business’ needs and justify your role.
Tip #2: Understand Your Audience
One of the most important parts of creating a successful social media strategy is making sure you understand your audience. You may probably ask yourself “Ok. So how can I better understand my social media audience…”. Well, what you always need to do is ask yourself a few questions when considering your ideal customer. What is causing my audience pain? How my product or service can help them solve their need or pain point? What are their hobbies and what do they do for fun? Where do they live or work?
By provisioning answers to these questions, you will have a better understanding of who your target audience is and will assure you post relevant and engaging content to them.
Tip #3: Content, Content, Content
Consistent and quality content is the key to social media success. Posting consistently will help you to build long-term relationship with your audience, raise brand awareness, which will ultimately lead to generating more prospects, acquiring new customers, and an increase in revenue for your organization.
Ensure that the content you post is relevant to your audience’s interests and pain points. Posting several times a week would definitely help your business stand out and reach more of your audience—even as Facebook organic reach continues to decline.
Tip #4: Chase Social Media Collaboration
Establishing a strategy for collaboration is necessary for most businesses having a social media presence. There are a number of ways you can collaborate with your social media audience. Some of the most popular and successful are:
- Influencer marketing – this type of collaboration can help you reach wider audiences and work with partners similar values as yours.
- Live video – having a live video gives you the chance to engage with your audience and share anything about your business with them as well as let your audience express their opinion and feedback.
- Social Media Quizzes – by creating social media quizzes, you engage your audience in a unique and fun way and connect them to your brand or learning material.
- Ask questions – by asking your audience questions related to their needs and pain points, you can get them to engage with you and help you get a better understanding of them and how your product can solve their problems.
Tip #5: Invest in Video Content
Video is one of the biggest and most effective forms of content on the Internet. According to Hubspot, 55% of people watch and engage with digital video content every day. Another statistic shows that social media videos generate up to 1,200% more shares than posts or ads with text or images. These numbers should tell you what your business should be focusing on.
Given the popularity of video among the average user, it is no surprise brands are getting a higher ROI out of their video marketing strategy, when aplied properly . Statistics like the following prove why video is essential for social media marketing:
- 74% of users who watched an explainer-video about a product subsequently bought it. (Dreamgrow)
- 90 percent of users have found a product video useful in making a purchase (Hubspot)
- 75% of all video plays are on mobile devices. (eMarketer)
- 92% of users watching video on mobile will share it with others. (Wordstream)
The real sustainability of video content for social media platforms comes down to a few things:
- Your message
- A little bit of humor
If you can implement these elements into your videos, then you will be alright.
Tip #6: Engage with Your Audience
Social Media Engagement is vitally important for your business. When you engage with your audience, you show them that you care for them and that you are doing something right. Engaging with your audience can get you to learn and understand more about their interests and problems. It is also one of the best ways for them to get to know, like and trust your brand. If you want to ensure your business success, you need to engage with your audience on a regular basis in an authentic and truthful way. Doing so will help you build a community, spread the word out about your brand and will get you more customers, ultimately leading to more revenue.
Tip #7: Build an Engaged Social Media Community
Building a community is probably the most important of all tips. Social media is much more than just promoting your brand. You need to interact with your audience on multiple platforms by getting them on your email lists, Facebook, Instagram, Twitter, LinkedIn, and get them to engage and share your content across these platforms.
With a little bit of effort and creativity, you can engage your audience and existing customers and raise your bottom line in terms of prospects and exposure.
Social Media is a great opportunity for businesses to grow online. When it comes to enhancing your brand’s overall visibility organically, there is no subset of marketing that is shifting faster than social media. Every business can benefit from understanding social media’s importance when it comes to reaching their audience and strengthening their brand.
With social media, you have the opportunity to highlight all the best aspects of your business with one click.
Get started by implementing any of the tips listed above and watch your community grow and become more engaged.
Let us know what you think in the comments below.